Despite the slower growth, home care packages are still a highly competitive market, and in an environment of tightening margins, high quality care and a positive customer experience remain paramount to staying competitive.
KPMG’s 2017 analysis of the home care package market showed a fast changing environment, with new entrants making up over a third of all providers in key locations.
In 2019, we researched the same locations to see how the home care package market is continuing to change following the introduction of the Increasing Choice in Home Care reforms in 2017. We also analysed changes in government funding for Australia’s largest home care package providers to get a better picture of the national home care market.
In the major metropolitan regions of New South Wales, Victoria, Queensland, Western Australia and South Australia, new entrants represented between 10 percent and 23 percent of the market.
The significant growth of new entrants in key locations such as Double Bay, Caboolture and Mornington that was identified by our 2017 research has slowed.
Other markets with relatively smaller populations of older people such as Canberra and Darwin are now seeing increased competition.
Read the Home care market analysis 2019 (PDF 2.5MB) for further insights on the locations of new and existing home care providers.
Download the report for more detailed analysis of the top 20 providers.