According to a report by KPMG’s research team, KPMG Acuity, the majority of Australian retail investors would accept lower financial returns if it meant companies they invested in always behaved ethically towards customers, employees, and community.
The KPMG report entitled Shareholder Value: Shareholder Values is based around a nationwide survey of 1,510 Australian retail shareholders. The research looks into what motivates retail investors and has found that retail investors have a heightened level of awareness and focus on the importance of reputation, transparency, ethical behaviour, values, and social responsibility.
KPMG Acuity conducted a nationwide online survey of 1,510 Australian retail shareholders between March and April 2019, asking them about what is important to them when making investment decisions. Respondents were sourced from a commercial third party panel provider. All respondents had been personally trading or selecting investments within the last year. The key findings from the data were then summarised in this report – with relevant KPMG leaders additionally contributing short think pieces about the implications for their area of expertise.