An independent online marketplace for AgTech – driving digital adoption across Australia's agrifood industry.
KPMG was engaged by Food Agility Cooperative Research Centre (CRC) as the lead strategic partner, with support from National Farmers’ Federation, AgriFutures, IAG and Meat & Livestock Australia to design and build an independent online marketplace for AgTech, known as AgTech Finder.
According to key recommendations in the Powering Growth: Realising the potential for Australian AgTech report, Australian farmers need greater visibility of Australia’s AgTech capabilities and the ability to connect with AgTech vendors – recognising that digital technologies will play a central role in boosting the productivity and resilience of Australia’s agrifood industry, potentially contributing $20.3 billion gross value product (GVP) to Australia’s agricultural industry.
AgTech Finder is an online directory of over 230+ AgTech products – enabling Australian farmers to quickly and confidently match the right AgTech solution to their needs, based on industry and problem. It’s the fastest, easiest way to search, sort and compare available AgTech. For AgTech vendors, it is an avenue to get products in front of thousands of Australian producers through one simple channel. The website also contains a library of educational materials to help build awareness across the industry and accelerate uptake.
An efficient AgTech marketplace provides producers with a reliable, independent way of determining if a digital solution is right for their business. AgTech Finder is a direct response to challenges facing the agricultural industry relating to barriers to new technology adoption – namely, the ability for agribusinesses to know what is available and decide whether it meets their specific needs. Having the right digital tools that delivers for their sector and/or needs is key to driving digital adoption and growth of the Australian agrifood industry.
AgTech Finder also serves as an educational vehicle to drive "digital literacy" to improve confidence in tech-related decision making.
Head to AgTech Finder to register your AgTech solution or to find the right AgTech solution for your farm.
Contact KPMG to find out how we collaborate with CRCs to drive sustainable commercial outcomes for the advancement of the agrifood industry.