When KPMG was approached to develop a user-friendly app for the NSW National Parks and Wildlife Service, putting the user at the centre of the app experience was vital to its uptake and overall success.
NSW National Parks and Wildlife Service needed an app to make it easy for consumers to navigate information on the organisation’s 870 NSW national parks and reserves, covering over 7 million hectares. The app needed to make it easy for people to find a park or attraction.
KPMG set up design thinking workshops to determine the features and UX of the app. The team created user personas and user journeys to demonstrate to NSW National Parks and Wildlife Service various ways the app could perform.
Accessibility – It was imperative that the app was accessible to users of all ages and levels of technical skill, as well as those with disabilities. These considerations shaped the design and UX of the app from the colours and fonts to the density of information in a single page.
One touch search – The app needed to quickly and easily give the user options. With one tap of an activity from the home screen, the app uses the current location to display the nearest activities.
Offline capability – The app needed to function without an internet connection. The team created an ability to save details about entire parks to a personal device. This includes maps, information and photography.