A deep dive into the most important enabler for digital innovation on Australia’s farms.
Connectivity is an issue synonymous with the agricultural industry in rural Australia. A lack of connectivity has been a key contributor to why Australian agriculture has struggled to innovate and implement technologies as quickly and as effectively as other leading food producing nations such as the US and the Netherlands.
This report provides deep insights for Australian farmers to understand the connectivity options available on farms and importantly, bust the myth that connectivity is a barrier to adoption of IoT and Agtech in Australia.
For many primary producers isolation is part and parcel with being in the business of agriculture. Living and working on remote bush properties or even on the outskirts of regional towns has meant operating in 'digital darkness', without mobile or internet coverage. Producers have often complained that their businesses are operating at a competitive disadvantage to other industries or primary producers in other countries where internet connectivity is more reliable and readily available. We often hear from primary producers is that they cannot unlock the full benefit of digital agriculture because they are not able to achieve on-farm network connectivity or internet back-haul.
On‑farm connectivity has been a barrier to digitisation in agriculture in Australia – but it is increasingly becoming less so. The key is equipping yourself with the knowledge to discern the best method of connectivity for your business. Technology is not the barrier. It is understanding the business case and how to choose, implement and effectively use it. Moving farms to find connectivity is not a viable solution, so farmers need to find ways to bring connectivity to them. Once connectivity is in place, innovation will follow.
There is no one size fits all. Firstly, pick the right on-farm connectivity network. Once the connectivity baseline is in place, farmers can effectively implement IoT and other digital on‑farm solutions to improve their productivity, reduce risk, improve safety for workers, and have better peace of mind. Read our producer case studies to see how pioneering farmers have embarked on their technology journey.
Read this report to find out how you can be a part of the digital agriculture revolution – Agri 4.0.