With rapid digital innovation and continually changing customer expectations to manage, digital leadership has quickly risen to be central to steering the strategy and success of organisations. KPMG set out to better understand the nature of digital leadership in today’s organisations, and what’s next for digital leaders.
A decade ago the role of digital was still emerging, and for many organisations, was peripheral to core operations. But digital has quickly become central to how Australia’s major organisations carry out their operations and serve their customers, placing new demands on leadership to drive digital.
In order to better understand the role digital leaders now play, we interviewed a range of Australia’s leading CDOs, or equivalent digital leaders, about what the role means, how it’s positioned in their organisation, and how they see the role changing in the near future.
Three key priorities for a successful digital strategy.
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