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Global Automotive Executive Survey 2019

Global Automotive Executive Survey 2019

The 20th annual Global Automotive Executive Survey explores how approximately 1000 automotive executives from around the world – and nearly 2000 consumers – see the global automotive sector growing, changing and reacting to challenges and opportunities.


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Automotive industry enters ‘perfect storm’ of change and uncertainty

As the global auto industry enters a phase of restructuring, global auto executives named connectivity and digitisation the number one automotive trend in the 2019 KPMG Global Automotive Executive Survey (GAES). More changes are imminent; executives believe a shift in the industry is imminent and players will need to build on core competencies while defining a new role for themselves beyond traditional expertise.

Key insights

  • Auto industry is likely to be driven by policies and regulations
  • Countries are likely to match powertrain technology to their raw materials: expect the US to focus on internal combustion engines (ICEs) and fuel cell electric vehicles (FCEVs) while China rules the e-mobility market
  • Retail landscape is undergoing dramatic transformation – number of retail outlets will be reduced or transformed by 30-50 percent by 2025
  • No one player will master the value chain alone – more companies may be willing to cooperate in the future
  • Majority of consumers want to buy a hybrid as their next vehicle
  • Battery electric vehicles (BEVs) reclaim spot over fuel cell electric vehicles (FCEVs) as the year’s number one manufacturing trend
  • Toyota named by executives as the brand positioned for best future success, followed by BMW and Tesla.

Australian Automotive Industry impacts

Alongside the shifts of the Global Automotive environment, the Australian Automotive Industry is leaning into headwinds of their own. Shifting trends of reduced volumes, economic uncertainty led by house price declines and tightened lending by the financiers have already provided significant change within the Australian market. These continued trends, combined with a Federal election in May 2019 and the evolving preferences of consumers, will impact 2019 and beyond forcing the industry to adjust and adapt to these changes.

In Australia, 2019 is likely to see lower new car sales, higher interest rates (barring a recession), decreasing vehicle affordability, and continued margin pressure, forcing original equipment manufacturers (OEMs) to make radical changes in their product lines and business models, as evidenced by General Motors, Jaguar Land Rover and Ford.

Full report

Further details from the survey, including Australian trends, are available in our full report.

Alternatively, access the interactive Global Automotive Executive Survey website which allows you to customise your view by geography and topic.

©2021 KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation.

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