In the second edition of Me, my life, my wallet, we’ve gone deeper and further in our continuing exploration of the multidimensional customer.
In the second edition of Me, my life, my wallet, we’ve continued our exploration of the multidimensional customer – what’s truly driving behaviour and choices, and how this is set to change as the customer of tomorrow emerges. We’ve built on our first edition’s unique and multi-layered research methodology, drawing on new insight from across the KPMG network and extending our primary research, surveying more than 25,000 consumers.
The detailed research explores six key themes of critical importance to organisations and institutions around the world
Through a multi-dimensional lens called the ‘Five Mys’, businesses gain access to predictive insights that navigate the complexity of consumer decision making. The Five Mys include:
Each of the Five Mys in isolation tells only part of the story: together they provide companies with a clear picture of the collective influences on today’s consumer and how those affect decisions, preferences, choices and spending.