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Playing for success

Playing for success

Using gamification to engage learners, encourage behaviour and help achieve organisational objectives.

Christian Gossan

Director, Global Clients and Markets

KPMG Australia


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Sometimes a little fun gets you further

Engaging staff in learning programs is a constant challenge. Even as technology elevates the stimulation baseline, so too does it unlock new opportunities for engaging learning experiences. As a large, global organisation, KPMG member firms face a constant challenge ensuring that our employees understand the full range of capabilities that we offer. In response, we created a gamified app to help employees learn about the global network of member firms' capabilities in an engaging way. This publication shares our high-level findings, with takeaways for other organisations considering using gamification for learning or training.

With insights from KPMG leaders on areas such as learning and development, technology, customer and people and change, the paper covers a broad range of topics, centered on engaging people in a cost effective manner.

Playing for Success aims to:

  • Demonstrate that the appropriate application of game elements to learning experiences can improve engagement, encourage staff and help achieve organisational objectives.
  • Prompt thinking about whether applying game elements could improve existing and future efforts to engage staff or customers.

©2021 KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation.

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