Australia’s mid-market is often referred to as the ‘engine room of the nation’s economy’, employing nearly a quarter of all Australians and responsible for almost 40 percent of Australia’s business revenue. In our series, Growth 2.0, a research study undertaken by KPMG Enterprise and Fairfax Media uncovers a segment that is broadly optimistic about growth, and with a positive, nimble attitude to thrive in a disruptive and sometimes uncertain landscape.
KPMG Enterprise and Fairfax Media collaborated on a research study of business decision-makers to capture the issues of prime importance and concern to the mid-market.
Our report is part of a joint content series, Growth 2.0, that places the mid-market in the spotlight. Respondents came from private companies, family businesses, not-for-profits, publically listed outside the ASX200, or startups, with annual revenue of $5m–$500m or more. More than 300 decision makers responded.
The research study uncovered these top 5 issues facing the mid-market:
All data and financial information was taken from the Fairfax Media Report conducted on 28 February 2018. The survey sample was drawn from the Fairfax Media network; we invited members of our audience reader panels to take part, as well as readers of Business Day and My Small Business.
Growth 2.0 by Fairfax Media and KPMG Enterprise examines the digital economy opportunities and challenges for Australia’s mid-market enterprises.
In this article, Toni Jones, discusses how middle-market enterprises can build a strategy, identify opportunities and ensure lasting growth.
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