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Growth 2.0: a snapshot of the mid-market

Growth 2.0: a snapshot of the mid-market

Australia’s mid-market is often referred to as the ‘engine room of the nation’s economy’, employing nearly a quarter of all Australians and responsible for almost 40 percent of Australia’s business revenue. In our series, Growth 2.0, a research study undertaken by KPMG Enterprise and Fairfax Media uncovers a segment that is broadly optimistic about growth, and with a positive, nimble attitude to thrive in a disruptive and sometimes uncertain landscape.


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KPMG Enterprise and Fairfax Media collaborated on a research study of business decision-makers to capture the issues of prime importance and concern to the mid-market.

Our report is part of a joint content series, Growth 2.0, that places the mid-market in the spotlight. Respondents came from private companies, family businesses, not-for-profits, publically listed outside the ASX200, or startups, with annual revenue of $5m–$500m or more. More than 300 decision makers responded.

The research study uncovered these top 5 issues facing the mid-market:

  1. Mid-market sentiments about growth are broadly optimistic.
  2. Technology is a cause for concern, but also optimism.
  3. Adaptability, agility and innovation are key to growth and success.
  4. Customer-centricity is top-of-mind – but carries several meanings.
  5. Mid-sized businesses are divided in their perceived readiness for cyber attacks.

All data and financial information was taken from the Fairfax Media Report conducted on 28 February 2018. The survey sample was drawn from the Fairfax Media network; we invited members of our audience reader panels to take part, as well as readers of Business Day and My Small Business.

© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. Liability limited by a scheme approved under Professional Standards Legislation.

KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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