Australia’s mid-market is often referred to as the ‘engine room of the nation’s economy’, employing nearly a quarter of all Australians and responsible for almost 40 percent of Australia’s business revenue. In our series, Growth 2.0, a research study undertaken by KPMG Enterprise and Fairfax Media uncovers a segment that is broadly optimistic about growth, and with a positive, nimble attitude to thrive in a disruptive and sometimes uncertain landscape.
KPMG Enterprise and Fairfax Media collaborated on a research study of business decision-makers to capture the issues of prime importance and concern to the mid-market.
Our report is part of a joint content series, Growth 2.0, that places the mid-market in the spotlight. Respondents came from private companies, family businesses, not-for-profits, publically listed outside the ASX200, or startups, with annual revenue of $5m–$500m or more. More than 300 decision makers responded.
The research study uncovered these top 5 issues facing the mid-market:
All data and financial information was taken from the Fairfax Media Report conducted on 28 February 2018. The survey sample was drawn from the Fairfax Media network; we invited members of our audience reader panels to take part, as well as readers of Business Day and My Small Business.
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