Recognising opportunity in international markets - KPMG Australia
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Don't miss out: Recognising opportunity in international markets

Recognising opportunity in international markets

Fatou N'diaye discusses opportunities for Australians in international markets.


Senior Manager, R&D

KPMG Australia


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Did you know that Australia’s 25 million people make up only 0.4 percent of the global population? In other words, for every possible customer an organisation might sell to in Australia, there are many more customers out there in the global marketplace.

The finalists of the Premier’s New South Wales (NSW) Export Awards are fully capitalising on those vast opportunities globalisation presents.

KPMG Trade & Investment was the proud sponsor of the 2017 Premier’s NSW Export Awards, that were held at the Star on Wednesday 25 October 2017. These awards recognise and celebrate the significant achievements of NSW organisations taking on global markets. Some of KPMG's clients made it to the finals and KPMG was delighted to present the Environmental Solutions Awards at the ceremony.

A growing number of Free Trade Agreements (FTAs) and a burgeoning middle-class in new markets in Asia are presenting Australian businesses with a myriad of export potential opportunities. China and India are great examples of countries with a booming middle class and an even bigger appetite for imported products. Conversely, international businesses are also aggressively hunting for overseas growth opportunities, and the competition for Australian businesses at home is growing.

The globalisation of supply chains, trade treaties, digital disruption of many industries has increased competition, bringing with it the need for a deeper understanding of international markets and export processes.

Our Trade & Investment team is dedicated to helping Australian organisations enter global markets and navigate some of the challenges and complexity associated with developing and executing an international growth plan. We are ideally placed to assist medium-sized organisations with understanding the strategic and regulatory requirements of their international expansion.


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