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IoT Innovation Network Interview: Loic Barancourt, CEO, Thinxtra

IoT Interview: Loic Barancourt, CEO, Thinxtra

Piers Hogarth-Scott, KPMG Australia’s National IoT Practice Leader, interviews established and emerging players drawn from the IoT ecosystem, with the aim of engaging, challenging and probing discussion with the true innovators of IoT in Australia.

Piers Hogarth-Scott

Partner, KPMG Digital Delta and National Leader, Internet of Things

KPMG Australia


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In this video, Thinxtra CEO, Loic Barancourt speaks with Piers Hogarth-Scott about Sigfox – a rapidly growing global IoT communications network with a vision to ‘make things come alive’ by providing low-cost and low-power connectivity. Thinxtra is the Sigfox operator across Australia, New Zealand and Hong Kong.

Let’s hear what Loic has to say.

“Sigfox is a global network dedicated to the Internet of Things. They present in 30 countries and Thinxtra is operating and commercialising the Sigfox network in Australia, New Zealand and Hong Kong. When we say “fit-for-purpose” IoT network it means enabling things to send small messages over a long distance with a low cost and a long battery life. Right now we’ve got 70 percent of Australia covered, 90 percent of New Zealand population covered as well, as of today. We actually have commitment to the market, to Sigfox, to push this network coverage to 95 percent population coverage and we plan to go beyond by pushing the network deployment to rural areas where we follow customer demand but also to densify as we grow on key axes of communication across the large land mass that is Australia.

For customers to kick start an IoT project all they have to do is go and buy a Sigfox-enabled device. They can buy it from anywhere in the marketplace because Sigfox is an open network, which means anyone can build and offer Sigfox devices. So they need to buy the device and also buy a subscription to the Sigfox network from Thinxtra or from one of Thinxtra’s channel partners. So that subscription is a cost per device per year. And on top of this certainly an IoT platform. So a platform that will enable the collection of the data from the sensor via the Sigfox network and then to display that information with dashboards and relevant key data analysis.

In other terms, we are not trying to connect the expensive things or the smart things. We are about the simple things. These are the high-volume, $200 assets that are out there in the field. It didn’t make sense to connect them with a full-blown 3G or NB-IoT device. However with a $20 sensor that is Sigfox-enabled, it can make sense.”

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