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IoT Innovation Network Interview: Martin Creighan, MD, AT&T ANZ

IoT Interview: Martin Creighan, MD, AT&T ANZ

Piers Hogarth-Scott, KPMG Australia’s National IoT Practice Leader, interviews established and emerging players, drawn from the IoT ecosystem, with the aim of engaging, challenging and probing discussion with the true innovators of IoT in Australia.

Piers Hogarth-Scott

Partner, KPMG Digital Delta and National Leader, Internet of Things

KPMG Australia


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In this video, Piers Hogarth-Scott speaks with Martin Creighan, Managing Director, AT&T Australia & New Zealand, about AT&T's Internet of Things (IoT) focus areas across Australia and New Zealand including connectivity and solutions, industry vertical solutions, cyber security and local innovation. Let's hear what Martin has to say…

"AT&T is a global integrated solutions provider that provides solutions and services for enterprise businesses around the world.

IoT is strategically important or a core service that we provide to our customers globally. AT&T focuses in four primary areas. The first one is connectivity and solutions, the second area that we focus on is industry vertical solutions. We focus on, of course, cyber security and last but not least, local innovation.

AT&T has a global SIM capability and in laymen's terms, what that means is we can connect services in over two hundred countries around the world. This was specifically a capability that the auto manufacturers needed globally and as of today, AT&T connects 20 of the 26 auto manufacturers around the world. This capability gives auto manufacturing organisations, the capability to have what we call a 'smart phone on wheels' so we connect everything from telemetry systems in a car or in a vehicle all the way through to infotainment systems and video capability within the car.

We've been working with many customers here in Australia and New Zealand all the way from retail organisations through to wineries and manufacturing, as well as eHealth. In the case of some wine growers we're talking about in Australia and New Zealand, we've helped them with putting some sensors in the soil to determine when is the best time to harvest those grapes to ensure that they get the best possible product at the best possible time. This has helped them reduce their costs in regards to harvesting but also have a better product which they can charge more for out in the marketplace, so it's an increased revenue stream.

One of the other additional areas that we see as critical for IoT is cyber security. With all these millions and millions of connected devices, organisations, enterprise organisations and board members need to think about cyber security. And they can't think about cyber security at a device level. They have to take a holistic approach. This is the way that organisations need to look at cyber and how they can prevent a threat from entering their organisation.

IoT is a strategic service and a core capability for AT&T and we certainly see this product and service expanding and growing over time. In fact, if you think about the ability to harness data and get predictive and real-time information to make business-critical decisions, it is a fantastic way for organisations and businesses to differentiate themselves from their competitors. So we see this as a service that's going to continue to grow and we're going to continue to invest in this product and service."

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