The science behind innovative thinking - KPMG Australia
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The science behind innovative thinking

The science behind innovative thinking

As companies increasingly engage in research and development (R&D) to remain competitive and productive in an era of disruption and globalisation, the need to generate novel ideas, think ‘outside the box’ and be innovative is essential. If R&D-focused organisations encourage their individual team members to foster new ways of thinking, their overall innovation agenda could benefit.



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In this article, Dr. Liz Dallimore, a Director in KPMG Australia’s R&D Incentives team and an expert in neuroplasticity, discusses how lessons from the world of neuroscience can help people become innovative in their work.

While many have active R&D strategies, an innovation agenda and a culture that encourages idea generation, they can fail to ensure individual team members are equipped to think creatively.

Without this skill, the chance to do things differently from other organisations in the same sector, or to seize on the unique experiences and knowledge of people within the business, can be lost.

Embracing the science behind innovative thinking explores the way neuroscience can impact an organisation’s innovation agenda. It covers:

  • a six stage model for innovation
  • how neuroscience relates to R&D-focused businesses to embed a culture of high performance thinking
  • the benefits of neuroscience for innovation and what this means for organisations with R&D.

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