This report examines five critical elements for Australian companies looking to succeed in China.
Historically, China has been the prime market for many multi-national corporations (MNCs) to establish their operations and then directly manufacture and source goods and industrial products at a very low cost. But today, the primary reason to these same MNCs to maintain operations in China is to primarily serve the China market, or to ‘be in China for China’. The opportunity continues to be tremendous with access to just under 1.4 billion prospective consumers and 10.6 million enterprises.
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