Better Business Reporting: What’s your story?
Better Business Reporting: What’s your story?
The way companies create value has evolved and traditional corporate reporting no longer meets the information needs of all stakeholders.
Companies need to take a step back from their corporate reports and think about two key questions:
- What is the story you want to tell?
- How are you going to tell it?
Better business reporting is about companies telling their story — a more effective way of reporting focused on the organisation’s strategy to create and sustain value in the short, medium and longer term, to provide investors with the information they need to understand how the company creates value.
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