"Demographics is code for 'futurism' – you can interpret bigger-picture trends by interpreting demographic trends, and use the findings at a strategy level," he says.
Bernard launched KPMG Demographics and has since predicted major trends such as the baby boomer ‘sea change’ in property buying, ‘Gen-Y expectations’ in their careers and lifestyles, and also the ‘man drought’. "This has helped to broaden the appeal and loosen the image of demographics," he says.
Bernard's goal is to extend the breadth of research and information into new territories, and he is exploring the power shift from America to China, tax trends and jobs of the future. "We are aiming to have an impact globally, as we have a unique service and a unique perspective," he says.
An avid writer for The Australian newspaper, Bernard shares his findings and observations on social and generational matters in weekly columns. He has written six books, including The Big Shift (2001) and More Decent Obsessions (2014). He is also a popular public speaker.
Bernard retired from the KPMG Partnership on 30 June 2017, but continues to work with the firm as a Special Adviser.
Master of Arts, Geography, Monash University, 1985
Bachelor of Education, Monash University, 1980
Adjunct Professor, Curtin University Business School
Board member, Methodist Ladies College
Board member, Australian Centre for Contemporary Art