Richard Large

Director, Management Consulting

KPMG Australia

Richard joined KPMG in 2018 having gained more than 15 years’ experience in both the UK and Australia working on a number of globally-renowned consumer packaged goods brands across various facets of sales and marketing, partnering leading retailers in delivering improved commercial outcomes.

As a director in KPMG's Customer, Brand & Marketing Advisory practice, Richard specialises in sales and marketing effectiveness, particularly within the corporates sector. Through a mix of realigning commercial strategies with operational practices, core process optimisation, and realising value from technology platforms Richard has helped his clients target and connect with new audiences, increase sales cycles and conversion rates, whilst delivering better experiences for customers and employees alike.

More recently Richard has been leveraging his acute functional and business understanding alongside his strong project management and team leadership skills, working with clients and leading vendors in the design, development and implementation of cloud-based technologies.

Richard brings a broad range of industry and client experiences and diverse perspectives to his role as KPMG’s Powered Marketing, Sales & Service Retail go-to-market lead, approaching transformation with a business first lens and ensuring all operating model elements are considered in parallel to re-risk projects and deliver business benefits faster.

 

  • Customer and Growth
  • Digital-driven transformation
  • Management Consulting
  • Operating Effectiveness
  • Retail
  • SaaS-enabled Sales and Marketing transformation
  • Sales and Marketing system implementation
  • Strategy and Operations
  • Transformation
  • Professional Diploma in Marketing, The Chartered Institute of Marketing (2005)

  • BA Economics, University of Exeter (2000)