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Amanda Hicks

Partner in Charge, Customer, Brand & Marketing Advisory and National Managing Partner, Brand & Marketing

KPMG Australia

For over 20 years, Amanda has been speaking directly with consumers across Australia and has been at the forefront of seeing changing consumer behaviour and expectations. “I’ve seen brands have to entirely pivot the way they communicate, operate and deliver to customers as consumer expectations continue to increase – and I don’t see the pace of change slowing at any stage soon.”

Previously, Amanda was founder and managing director of Acuity Research & Insights, one of Australia’s leading boutique market research consultancies, which was acquired by KPMG in 2017. She works closely with some of Australia’s leading corporations to help them gain better consumer understanding in order to drive strategy for customer growth and retention.

Her focus on consumer insight means she works closely with innovation, Design Thinking and human-centred design teams to deliver true ethnographic customer understanding; and/or with data analytics and modelling teams when quantitative data based decisions are required.

In the course of her career, she has had extensive experience across the commercial, government and not-for-profit sectors. She specialises in services industries, for in these industries, relationships with the customer are becoming increasingly complex due to increased expectations and changed consumer behaviours – and so are quickly transforming.

Areas of expertise

Advisory Customer Revenue Growth Customer and Growth Customer relationship management Customer revenue growth strategy Growth Management Consulting New customers Sales and Marketing Strategy and Operations
Amanda Hicks

Education and qualifications

  • Bachelor of Arts (Hons Psych) University of Sydney, 1994

Professional involvement

  • Member of Australian Market and Social Research Society

  • Member of European Society for Opinion and Marketing Research

  • Associate Member of Australian Psychological Society

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