Amanda Hicks

Amanda Hicks

National Managing Partner – Client Experience & Brand

KPMG Australia

Amanda is National Managing Partner for Client Experience & Brand. Amanda is responsible for leading and managing brand, marketing, partnerships & sponsorships, relationship programs, and design and delivery of our voice of client programs at KPMG Australia.

For more than 20 years, Amanda has been speaking directly with consumers across Australia and has been at the forefront of seeing changing consumer behaviour and expectations. “I’ve seen brands have to entirely pivot the way they communicate, operate and deliver to customers as consumer expectations continue to increase – and I don’t see the pace of change slowing at any stage soon.”

Previously, Amanda was founder and managing director of Acuity Research & Insights, one of Australia’s leading boutique market research consultancies, which was acquired by KPMG in 2017. She worked closely with some of Australia’s leading corporations to help them gain better consumer understanding and drive strategies for customer growth, engagement and retention.

Areas of expertise
Customer Revenue Growth Customer and Growth Customer relationship management Customer revenue growth strategy Growth Management Consulting Marketing strategy New customers Sales and Marketing Strategy and Operations
Education and qualifications
  • Bachelor of Arts (Hons Psych) University of Sydney, 1994

Professional involvement
  • Member of Australian Market and Social Research Society

  • Member of European Society for Opinion and Marketing Research

  • Associate Member of Australian Psychological Society

Publications
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Connections
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