She is experienced in developing end-to-end digital strategies that tie together everything from digital customer experience to supporting operating model and digital capabilities.
Laura has led numerous digital engagements including:
- digital vision and strategy projects across multiple sectors
- digital operating model development, including team structure, skills definition, process and technology enablement
- costing models and business cases for investment in digital initiatives
- user experience strategy, research and optimisation
- digital audits and risks assessment
- large-scale program management of digital initiatives.
Laura’s industry experience includes telecommunications, federal and state government, energy, higher education, financial services and retail.