The KPMG Nature Positive Challenge acknowledges that protecting and enhancing biodiversity is one of the biggest and most urgent issues facing our planet.

This initiative is designed to encourage and support the growth of the nation’s most innovative startups and impact ventures working on ideas, solutions and technology addressing nature and biodiversity-related challenges.

KPMG Australia had an overwhelming response to its inaugural Nature Positive Challenge with more than 50 Expressions of Interest (EOIs) received from ventures working to solve nature and biodiversity-related challenges. The four finalists were selected based on their exemplary responses to the criteria – the business model, leadership team, innovation, nature positive impact, and scalability of their solution. 

We are delighted to announce the winner of our $100,000 Nature Positive Prize, ULUU, as well as our KPMG Nature Positive Challenge finalists Agronomeye, AirSeed and Ecocene.

The four ventures will share a pool of tailored services (valued at $200,000) to help scale their businesses.



Uluu logo

ULUU is a unique and ground-breaking carbon negative and home compostable plastic alternative made from sustainably farmed seaweed. Its mission is to create a plastic-free future.

As ULUU is carbon negative, its production process sequesters more carbon than is emitted - and it’s marine biodegradable, meaning it will fully biodegrade even if lost at sea. What’s more, it’s made from seaweed, a marine crop that cleans up our oceans.



Agronomeye logo

Agronomeye is Australian agriculture’s Digital Twin and ‘source of truth’ to measure and optimise natural capital. 

Their AgTwinTM platform delivers maps and models of farms in precise detail. These tools enable land owners, managers and their various stakeholders to understand what’s going on across a property in real time, so they can make better planning decisions.

This innovative technology is revolutionising the way landholders make on-farm decisions to improve resilience and productivity in response to climate change.

Learn more about Agronomeye 


Airseed logo

AirSeed specialises in tree-planting drones, using machine learning and patented seed pod biotechnology to regenerate land at scale. Its mission is to plant 100 million trees a year by 2024 and restore lost biodiversity across the world.

AirSeed drones can plant up to 40,000 seed pods a day as well as access remote, hazardous and inaccessible areas; GPS tags every seed pod planted. Planting trees at scale is vital to tackling the climate crisis and help regenerate soil and improve soil health.

Learn more about AirSeed


Ecocene logo

Ecocene is a technology toolkit and SaaS provider that delivers ecological infrastructure and  intelligence to accelerate nature positive outcomes and empower communities.

Its core product e-mapper is a web-mapping analytics platform that uses artificial intelligence and machine learning applied to satellite and drone data. It aims to help users quantify the protection and restoration of biodiversity and the environment. 

Learn more about Ecocene

Expressions of interest for this round are now closed

Your opportunity to grow and scale

The KPMG Nature Positive Challenge will select and support four high-potential impact ventures working in areas such as reforestation, regeneration, conservation, carbon removal, disaster resilience, resource circularity and bioproducts. Ventures will be selected based on criteria including their business model, leadership team, innovation and impact, as well as the scalability of their solution. 

Selected ventures will receive access to:

A pool of $200,000 of
bespoke advisory

Exclusive access to KPMG’s business leaders and specialist consulting teams to help take your venture to the next level.

KPMG Nature Positive Prize
of $100,000

Our Nature Positive Prize will be awarded to the winning eco-startup by an expert panel. This is a no-strings attached cash injection.


We will connect ventures to beneficial industry, business, science, knowledge and community partners, and impact investors. Our Nature Positive Showcase in August will be a great opportunity to expand your network.


31 March 2022
Expressions of Interest open

29 April 2022
Expressions of Interest close midnight

23 May 2022
Four ventures selected and notified

8 June 2022
KPMG Nature Positive Challenge Pitch Event

10 June 2022
Four successful ventures and prize winner announcement

September 2022
KPMG Nature Positive Showcase Event

Expressions of interest for this round are now closed

Why is Nature Positive critical?

A nature positive approach enriches biodiversity, stores carbon, purifies water and reduces pandemic risk. In short, a nature positive approach enhances the resilience of our planet and our societies.

World Economic Forum, 2021

Nature is an asset too important to fail.

According to the UN, around one million animal and plant species are now threatened with extinction. Three-quarters of ice-free land and two-thirds of marine environments have been severely altered. The World Economic Forum (WEF) highlighted the significant economic costs of this devastation, with more than 50 percent of global GDP in some way dependent upon nature, equating to USD $44 trillion economic value generation at risk.

Judging panel