Customers are empowered to easily switch providers or substitute products. More than ever, it is critical to provide the right service through the right channel at the right time.
To build long-term, loyal customers, you need to connect marketing with sales and service to continually improve the customer experience at every interaction. A customer-centric organization requires new thinking, skills, culture and, importantly, an integrated front-office, middle and back office.
Through a robust strategic alliance, KPMG and Salesforce share a common vision for building customer-centric organizations. Powered Enterprise | Marketing, Sales and Service, enabled by Salesforce, provides leading practices and data-led actionable insights to support the complete customer journey.
With a global network of Salesforce certified practitioners, 2,500+ CRM practitioners with deep functional knowledge, pre-configured cloud solutions and hundreds of user stories, KPMG firms can help you to achieve an integrated front office which in turn helps to improve value to the business and to your customers.