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KPMG Consumer Loss Barometer highlights disconnect in the event of a data breach.

KPMG Consumer Loss Barometer

Latest KPMG report reveals mismatch between consumer expectations and security executive priorities.

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Dubai – 23 April 2019. The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, we are witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG’s Consumer Loss Barometer report.

The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs) identified a mismatch between the priorities of CISOs and consumers in the event of a breach.

Consumers continue to have reservations about the possible misuse of their private details. They are more worried about how these breaches will affect them personally and are less concerned about the impact of a breach on an organization. The survey found that 69 percent of consumers were concerned about their technology being compromised, while  37 percent reported they have had their financial information compromised in the past. On the other hand, two-thirds of CISOs say they prioritize financial loss and reputational risk over the impact on customer trust.

“It’s clear that organizations are still prioritizing their bottom line ahead of consumer expectations and concerns, despite the opportunity to use effective cyber security strategy to build consumer confidence and engagement,” says Akhilesh Tuteja, KPMG Global Co-Leader, Cyber Security.

In the event of a breach, consumers prefer proof of a fix over an apology (42 and 24 percent respectively). Conversely, CISOs say they would prioritize an apology over provision of those details (47 and 8 percent respectively).

Timothy Wood, Associate Partner and Head of Cyber Security at KPMG Lower Gulf, said: “In the UAE and Oman, we have already seen security leaders making cyber preparedness a priority, from stress-testing the resilience of their systems to making sure they have the right people to handle an attack. Many also recognize the competitive edge this investment can bring, as effective data security can unlock new business opportunities and enable digital transformation.”

Key sector findings

Financial services: Almost half (48 percent) of consumers believe their financial institutions have full or joint responsibility for ensuring that mobile devices used for banking are secure. Automotive: 56 percent of consumers are worried about their car being hacked now, whereas 73 percent are concerned about being hacked five years from now. For a car manufacturer to succeed, it needs to build trust in its ecosystem data security.

Retail: Alarmingly, 71 percent of consumers are more concerned about retailers misusing their personal information than information being taken by hackers (68 percent). This highlights a societal lack of trust in business that organizations must address.

To view additional information about the report, please visit here.

About the survey: The data published in this report are based on a survey of 1,802 CISOs (or equivalent) in 24 markets, across 12 industries. The respondents were from companies with annual revenues between USD $100 million to USD $10 billion or more. Consumer data was based on a survey of 2,151 consumers in 24 markets. The sample included all age categories, with a higher percentage of Millennials and Gen Xers, as well as being diversified by gender. 

About KPMG International

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 153 countries and territories and have 207,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

For media enquiries, please contact:

Mara Carpencu

+971 4 506 5563

mara.carpencu@bpgorange.com

Siddhi Sainani

+971 4 506 5582
siddhi.sainani@bpgorange.com

© 2019 KPMG Lower Gulf Limited, registered in the UAE and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the United Arab Emirates. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International.

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