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Methodology and acknowledgements

KPMG 2020 CEO Outlook

KPMG 2020 CEO Outlook

The KPMG 2020 CEO Outlook: Covid-19 special edition provides an in-depth three-year point of view from thousands of global executives on enterprise and economic growth. The survey offers a unique perspective on the mindset shift of Global CEOs since the lockdown.

KPMG initially surveyed 1,300 CEOs in January and February, before many key markets were beginning to feel the full impact of the pandemic crisis. In July and August, KPMG conducted a followup survey of 315 chief executives across the globe to understand how their thinking has evolved during the crisis.

All respondents have annual revenue over USD 500M and a third of the companies surveyed have more than USD 10B in annual revenue.

The January/February survey included leaders from 11 key markets (Australia, Canada, China, France, Germany, India, Italy, Japan, Spain, UK and US) and 11 key industry sectors (asset management, automotive, banking, consumer and retail, energy, infrastructure, insurance, life sciences, manufacturing, technology, and telecommunications). The recently conducted pulse survey included CEOs across the industries mentioned above and from eight key markets (Australia, Canada, China, France, Italy, Japan, UK and US). In addition, a total of 45 CEOs in the UAE participated in the two surveys.

NOTE: Some figures may not add up to 100 percent due to rounding.

Unless otherwise indicated, throughout this report, “we”, “KPMG”, “us” and “our” refer to the network of independent member firms operating under the KPMG name and affiliated with KPMG International or to one or more of these firms or to KPMG International.

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