The survey, produced by KPMG’s Global Customer Insights team, offers clients a way of understanding, attracting and retaining today’s customer. This study looks in detail at consumers’ ethnographic behavior in the UAE.
• 67% consumers in the UAE are interested or very interested in technology
• 63% of UAE consumers would rather lose their phone than their wallet
• 78% of UAE consumers are okay with sharing their data – although they want value from its use
• In UAE, consumers trust healthcare, banking and retail firms most