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Key UAE emerging trends

Key UAE emerging trends

The survey, produced by KPMG’s Global Customer Insights team, offers clients a way of understanding, attracting and retaining today’s customer. This study looks in detail at consumers’ ethnographic behavior in the UAE.


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• 67% consumers in the UAE are interested or very interested in technology

• 63% of UAE consumers would rather lose their phone than their wallet

• 78% of UAE consumers are okay with sharing their data – although they want value from its use

• In UAE, consumers trust healthcare, banking and retail firms most


View the infographic (PDF 219 KB)

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