This report is the third in KPMG’s annual series which examines the Food & Beverage industry in the United Arab Emirates (UAE)
Building on the two previous editions, Ready to serve gathers the views of 800 consumers across the UAE to help understand their behavior, preferences, and industry trends. These are compared with insights from the last two years. For the first time, we also surveyed 350 consumers in the GCC region, so we could compare and contrast their behavior with those of the UAE.
We also interviewed two dozen operators, who represented over 100 brands and 1,500 outlets, to help us understand the microeconomics and dynamics of the market. Based on information shared voluntarily by some of these operators, we have analyze key financial benchmarks across different F&B formats, a comparison, which we believe, will be useful for the industry at large and will pave the path to greater transparency in the future.
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